Why web designing is so complicated? Because when it comes to web designing, it’s trends changes every day and you have to keep up with them.
It’s 2019 now and the Internet world keeps moving forward as time passes.
Thus if you want to stay strong within your industry you got to learn more about the new trends this new year has brought to us. These tips are especially important for business websites because Websites reflects your branding.
So without delaying it further, let’s jump into the new tactics that you need to apply on your website in 2019.

Animations triggered by Scrolling.

Animations are one of the best ways to get the user to engage into the website’s content. Many reports and studies have proved that Animations in the website design help a lot in getting better results.

This is one of the best tricks to get the visitor to engage into the web design more. While this web designing trend was seen to be emerging a little in 2018 it would be a really good thing to use in 2019 for your website.

What is meant by Scroll triggered?

Scroll triggered animations simply mean that animations move while being controlled by the user as he scrolls up and down. You can synchronize the animations with the scrollbar and can choose some elements to move with respect to the scrolling. A good example of it can be seen below. 

How does these Animations effect?

Some of the benefits of making use of these animations in web designing are;

• Good User Experience
  Animations gives the user a sense of comfort ability and it does makes exploring the website more arousing for him. And it has reportedly seen that the more good quality animations are there on the website, the more the time that user spends on it.
• Customize Your Content
  So animations within the design can easily customize your website for any particular niche or category. And you can play with the details a little bit, to shape the design according to the image your brand has. This way you would be free of a lot of restrictions that come within the design.
• Better Story telling
  Story telling is the end goal for any brand and by adding some animations within the design of your business website you can aesthetically tell the story of your brand.
• Draws Attention
  Animations in web designing is a really good Idea to draw the attention of the person to any specific area. This really helps engaging the consumer into the content. So in other words the animated stuff on your website can help your user to take interest in your website.

How to use Animations within the Web design effectively?

When it comes to Web designing and Animations you need to take special care of things. Here are some basic tips on how can you use these Animations Effectively;

• Make it Smooth
  While you are adding some animations which particularly are triggered with scrolling over screen then make sure the movements are smooth. You don’t want to add some irritating and fast moving animations to the screen which frustrates the user.
• Base the Movements on User Expectations
  Make sure you add the animations and make them move on the screen just as the user expects them to be. For example have a look at Ariel Bianca’s Website and see how they have organized the movements so good. The animations are not something that that would be surprising for the consumer.
• Add Progression Animations
  Progression animation is the animation on your website that the consumer sees while the site is loading. This animation is one of the biggest weapons for your website to keep the user engaged and not let him bounce back if the loading time takes a little longer. Multiple Examples of Progression Animations can be found on the Internet.

 

2) Material Design over Flat Design 

This difference has been there in the web development industry for quite a long time now. For many years Flat design was being used all over the Internet but then Material design entered and soon they both were being used by web designers.
Although flat design has been there for a long time and even till this day in 2019 it hasn’t been wiped out from websites and even make a huge chunk of website’s design.

Why Material Design is better?

When we know that the whole of the internet is mainly based on these two type of Designs, then how do we judge which of the following is better?
Here are some of the things that make the Material design better than Flat design;

• More Dimensional Look
  The reason Material design is now believed to be better than Flat design is simply that Material design does give a more widely dimensional view. And all the people related to graphic designing know that a 3D image would work better for the visitor than 2D.
• More Clarity
  Material design is simply clearer than the Flat design in a sense that Flat design possess gradients and blurred designs while the Materialistic designs are more about drop shadows. The same is the reason why Android’s user generally doesn’t recognize iOS icons instantly.
• More Details within the Design
  It is considered that the Material design evolved out of the flat design itself. But what’s better in this type of design is that it has more detailed work in it. Material design is believed to contain more interactive design, a better color system, better layout and functionality which empower the design for better User experience.

Things to Keep in Mind When Using Material Design.

While using the Material design in your website here are some of the things that you should keep in mind that will help you avoiding mistakes and maximizing the output o this feature.

• Avoid excessive shadow effects
  Shadow effects are the first thing that most of the designers start with as it’s one of the feature that makes the 3D look. But most of the amateurs use this effect a lot more than what should’ve been used.
  Excessive and unnecessary shadow effects put a really bad impression on the consumer and can make a mess of the design over all.
• Prefer Dull and Smooth Color scheme.
  Although this depends on what type of brand you have but for a general rule we can say that in Material design, smooth and little dull colors perform well. The reason for this is its multi-dimensional look having more effects in it. Thus the use of bright color scheme can make the design look weird and irritating. For example if you had chosen “Crimson” as the color than in Material design “Ruby” or “Rose” would be a better choice.
• Don’t Ignore Material Design Grids.
  One key thing that can make the Material Design on your website more aesthetic and attractive is the use of the Grid and the Keyline’s within the Material design. There are some margins left out horizontally and vertically which you should design according to. This concept is used in many app builder software’s and professional app developers.

Why use Material Design in 2019?

The question now is why is this the right time for you when material design has been there for long period of time? The answer is simple, today Web designing has reached a potential which it didn’t had some years ago. And Material design is one of the most rapidly emerging web designing trends to make your design prominent.
And if you use it creatively you can add things on your website which can drive incredible response. For example you can add Incorporating Motion to make the actions done by the user more visible and clear for him.

3) Use of Creative Typography in Website Design

Web designing is majorly about the visuals now. And Typography plays an important role for that.
Typography is a kind of art mostly attached with graphic design. It’s basically described as a process of making the textual data appealing and legible.
Mostly this aspect gets ignored by designers because they usually hear that Visuals are the most important in the design of any web page. But the thing is Typography can also be used to make the design visually more attractive.

The Analogy of using Typography in Web designing

In 2019 you would need to do something better than before. Look at the example of a webpage shared below. That’s how they are conveying a message with using some words arranged in a certain way.
Typography can’t be something that could be taught directly. The only easy way to understand it is to think of how can you innovate and re-new the identity of your brand/product/service using typed words.
Keep one thing in mind, Typography is something customized and can’t be done the same for every web design. It depends on what type of brand it is, what the website’s audience is etc.
Here are some other examples to understand this concept;

Another one we got here as an example;

You missed something! The website’s pages shared above are the website’s for children and if you look at the typed letters you would notice that their font correlate with hand painting. In simple words the web designing here is intentionally kept much more funky here.
Now have a look at the web page below;

This website was targeting the clients for commercial development and that’s why their design was pretty simple with a more formal font type. Even in this design the words do have some level of texture within them and this contributes to making the design stunning.

Things to focus on for a Typographical Design.

Web designing could be enhanced using adequate Typography. And Typography is not a rocket science. All you got to do is to focus on some of the terms and rules and make a good use of them;

• Size:
  Keep in mind that not all typefaces are equal. What does this mean is that if some words are typed in different typefaces they’ll appear of different size on the web page. So you would need to manage the size of the text accordingly. Use the size
• Leading:
  Basically what ‘Leading’ means here is the vertical space between the two textual lines. Generally this space should be large enough for the reader to clearly read and see the difference between the two lines. A rule for this is to make the gap a little more than the font size.
• Kerning:
  ‘Kerning’ here means the space between different characters of the same word. This basically is done so that the letters don’t merge into each other. But with their gap being in your control you can do a lot.

How exactly does creative typography help?

As mentioned before, when used creatively Typography does create some sense of relevancy with the design.
And this relevancy works really great to trigger the customer and make the design attractive, because the right typography would align the page along with the words just as it should be.
And then according to some case studies the beautifully typed data on the webpage of your website can make the visitor engage more with the content and thus stay longer on the website.

4) Consider Icons Library mandatory

If you know the basics of the web design you know what an Icons Library looks like. But to make it more clear have a look at the screenshot below;

For any web designer the ultimate goal is to make the page easily scan able and Icons Library is one of the things that help the user in this regard.
This same concept is used by many software developers and app creators in their projects to make the visuals more engaging.

Why Icons Library is important for the Web design?

Icon Library is not too rare on the Internet. But why is it important? Here are some of the benefits and reasons why it it makes it’s place in Web designing;

• Makes the Page Easy to Scan:
  One of the key things that Icons Library helps in is that it plays an important role in keeping the design simple and easy to scan for the visitor. And that’s what web designing all about. When a visitor visits your website he needs to know what product/service you have to offer or what are some of the basic features of your brand? And having an Icons library would allow explaining it to the user in a compact way.
• It makes the content interesting:
  The content on your website needs to be presented to the visitor. But if you show him that content in an odd and traditional way, the visitor will simply bounce back.Thus the icons library can help in making the content on the web page more interesting and engaging. The same rule brought 22% more clicks on the hamburger’s button when placed a border around it, a study by James Foster.
• Can define the personality of your brand.
  Every part of your website design contributes to the identity of your brand. And the nature of these Icons can define your brand very well. The colors you use and the type of Icons you use all can contribute to presenting a specific Image of your brand to the visitor.

How the Icons Library should be designed?

The Icons library does make a good impression on the visitor, but only when designed in the right way. And to do so there are some of the things you need to consider;

• Use Clear and Common Icons:
  These Icons will make a visual impact on the visitor and the user would be directly attracted towards them so keep in mind that use the Icons that the user can recognize and be remind of.
• Use Relevant icons with the headings:
  Make sure that for each heading that you out you use an Icon that’s relevant to what is being discussed. This has a specific importance because Icons are meant to bring a visual representation of what you are telling the user. Web designing is all about relevancy. And if the Icon’s Image is not relevant to the heading it won’t impact the way it was supposed to.
• Use Material Designed Icons:
  Material design still wins here over flat design. The reason is simple, material design will give an extra expressive view to your Icons which can easily attract the visitor’s and catch their attention in the first look. For example the Icons designed with Material design can be given an extra dimensional edge like adding shadows etc.
  
• Don’t change Icons for Common tools:
  These stylish Icons will definitely help your website design getting better and can give a new look to your brand. But avoid using them for some commonly used tools because the audience may not be able to recognize.For example the traditional Icon for “Email” is a letter box, but if you change it with a new Icon, your visitor’s may have a hard time finding the Email option. Because in web designing it has been traditionally accepted like that.

5) Mobile Optimized > Desktop Optimized

Mobile optimization is not specifically a Web designing trends, but is something you need to focus on.
If you have ever hired someone before for web development service you would’ve noticed that one thing. Almost every website developer make sure, while auditing your website.,that it’s design is Responsive.
And when we say responsive it means it has a decent view for every device, including Laptops, Smartphones, and Tablets etc.
Now, If you paid attention from the past recent years what you heard was that;
Your website “must be” Desktop optimized and “should be” Mobile Optimized too.
But in 2019 saying the following would be better;
Your website “should be” Desktop optimized and “must be” Mobile Optimized too.
This simply means that 2019 is the time you should make the Mobile optimization a priority and shape your website template according to that.

Why Mobile Optimization is more important in 2019?

Back in time the only way 97% Internet users use to browse websites was through Desktop. And this number has been decreasing since then.
So what happened here? With the passage of time the usage of Mobile devices has increased like crazy. And today about 60% of searches that are done on Google are done through a Mobile device.

Smartphones have made a revolutionary contribution in Internet browsing. That means more than half of the visitors on your website are visiting it through a Smartphone.
So what does you need to do? Simple, Your web designing needs to adapt now.
You should pay really close attention to the Mobile optimization of your website and make sure it’s design gets the best visual experience to the user.

How exactly should you Optimize your Website for Mobile?

Now when we are aware of the importance of Mobile optimization in web designing.
Let’s have a look how exactly you can optimize it effectively; these are the things all web development courses talks about.

• Compression within the Design:
  Compression is the widely used tactic in web designing. For getting the best performance of the website page on Mobile, compression of files is the best option. Files when compressed would cover less space. Some compression tools help really well in this. For example HTML Compressor when used can automatically remove all the pointless white space in the design and the codes that were unnecessary.
  
  
• Design the Website for Touch:
  When you are optimizing for Mobile Devices, in 2019 almost all of them contain touch screen and a user on his smartphone should be easily navigated through your design. Keep in mind how he will touch the headings and the menu and design accordingly. When a user doesn’t find usability in the design he simply bounces back so try to make the design as smooth as you can.
• Have a Fast Loading Design for the Website:
  Although site load speed is something that is important no matter which device the user is on. But in the case of Mobiles for, effective web designing, the load speed is a much important component. The reason is that the load speed gets exponentially enlarged in mobile devices than on Desktop. For example if a site loads in a fraction of a second in desktop, it take multi seconds to load on a Mobile Device.
• Minimize the Pop Ups appearances:
  Let’s face it, Pop-ups are really annoying for the users, especially on mobile, but they are important in some cases. So what you should do is to make them appear smoothly in an attractive manner, load faster and the user should be given the option to close them easily. These are the things that only experienced web designers and developers understand.

6) Make good Use of Video Content

Videos can be made to play an important role in web designing. And is considered one of the most effective designing trends. We all can agree Videos let you convey your message powerfully to your consumer.
So, Why Video?
Video is considered the Future of the Content marketing world. The reason for this is that Videos are simply the best way of conveying your message.
On the ground level you only have 1 goal and that is to communicate with your user. Out of written content, audio and video, Video does the best work for you when it’s about engagement.

This trend started popping in the year of 2018 mainly and now there have been predictions about this trend being adopted by many websites in 2019.
That’s the same reason why a lot of web development companies and digital marketing agencies recommend adding Video on your website. So much so that it may soon become a threshold for the web designing to be effective.

Benefits of Adding a Video on your Website

Now let’s have a look at some of the benefits that come along with adding a Video on your website;

• Grabs Quick Attention:
  Videos are the most fast attention grabbers and there is absolutely no replica for this. No written content can do this or the audio. Humans connect with other humans and if you can get a good interactive Video on your website, the visitor’s attention will be drawn quickly to it and chances are he would listen to what you say.
• Tells the story more powerfully:
  Now when we talk about web designing, your website’s design is to convey a message and it’s done through content. Every piece of content is supposed to tell a story. And a Video does this in a much powerful way, because it’s much more interactive for the user.
• Helps in Conversions:
  Videos are the best way to communicate to the user. Videos can convince the users more easily to buy something. Thus Videos on any product page can get you more conversions. That’s the reason many website designers recommend adding a Video on the landing page for any of their product.

The Best Place to add Video on your Website?

Now when you know the importance, the question that rises is where the Video usually works the best? Normally there are many places you can add the video on your website.
For example you can add a Video on the Home Page that could be an introduction for your brand. You can also add a Video on a specific Landing Page that you want to drive traffic to. But out of all of them the best place to add a Video in the website design is the Background of the Website.
It’s true that Videos on different places are for different goals. But background video can be regarded as a good practice for web designing in general. There are two reasons for this;

• You can Stand out of the Competition
  Although using Videos as the background of the home page was being started in 2018. But till 2019 it hasn’t become a common practice and most of the websites aren’t using it. Even only a fraction of big brands have used it yet. Thus you can stand out of the competition by doing it, because chances are most of your competitors won’t be practicing it.
• It Conveys an Indirect Message
  The video that you use in the background is really different from other type of videos that you sue on the website. The reason for this is that mostly it has no audio. And all this video is subjected to do is to convey an indirect message to your consumers. You can make a Video that showcases your brand’s identity.

Things to Keep in Mind when Adding a Background Video:

When you intend to involve video in your web designing layout, keep the following things in mind;

• Make sure that the length of the Video is not too much. This video should be long enough for the consumer to understand what product/service you offer while making sure it don’t gets boring for the consumers. 15-35 seconds can be a good length for it.
• Make sure Video isn’t something just a typical one. The type of introductory Videos in which a guy stands up and talks looking at the camera won’t help. It should be some sort of a short story or creative clip that could help the user understand what your website is all about.
• Make sure the video is mute. There isn’t any other certain reason for this but because it doesn’t make sense at all. No one would like to listen to a video they are merely watching because of the icons and other buttons on the web page. Remember a Video is one of the Features that makes a Business Website impactful. Thus use it effectively.

ALSO READ: 5 Features that make any Business Website Impactful (Tactics Explained)  

7) Broken Grid Layout

If you are a little familiar with the web designing a little bit in the past than you already know what a Grid is. So basically Grid on a website is the Layout of a website.
How different elements are arranged within the design of a specific web page and what’s their alignment. These are some imaginative lines on the basis of which web designers usually design websites. The following image by CSS Grid gives a good example in this regard. 
But what do we mean by Broken Grid Layout?
Broken gird means an asymmetrical web designing. We can say it’s some sort of an unusual use of the Grid. In this case the design is disrupted in a way that it makes the design more attractive and better in some sense.

Why Broken Grid Layout?

The following points explains the significance of this feature;

• The reason you should go towards Broken Grid Layout is because the whole industry is looking towards symmetrical designs. While by breaking the Grid you would be able to give the website an innovative touch. This can give you a competitive advantage over your competitors. This feature will let your website stand out and makes web designing effective overall.
• Another good reason to break the grid is that this way you get good customization for your website. And in turn this can represent your brand in a good way. For example if you are an artist you can get a broken grid design and that can do a good representation of your brand.The same goes for the design of Upperquad
  
  I am sure looking at their home page you got the Idea that these business are somehow related to Graphic designing. Websites like these represent what the website is all about, very well.

What’s the right way of Building Broken Grid Design?

But the questions that rises now is that how can you build a broken grid design that do look good and do the job properly? What are the web designing tools or languages used for it?
What most of the designers do wrong in it is that they make a mess while trying to break the grid. And to make sure you do it the right way, here are some of the guidelines to follow;

• Add Appropriate White Spaces:
  White spaces can help a lot when it comes to arranging and aligning the design. And especially if you are breaking the grid then the right use of white spaces can help making the design decent.One another benefit of this is that you can lead the visitor to any specific area you want him to look at. 
• Create Layers of Elements
  Make a good use of layers on the web page. What we mean by this is to play with the design a little bit. Put some layers of text over an Image.Or you can layer text with text or merge 2 images and then layer some elements on it. As long as the layout doesn’t get messy overall, you can change things up. But one thing you need to make sure while doing it is that the Navigation doesn’t get affected by it. Keep it simple and make clear layers that don’t confuse the user. For example have a look at the home page of Reed.
  
  
• Disrupt the Positions
  Make the usual design a little unusual. Bring some art into it. Let’s look into an example for this one. So the above shared screenshot is of the homepage of New York’s designer named Michael Nelson. This website sets a good example because here what the web development company has done is that they correlated their design with their bag’s style.Same kind of stripes, texture and boldness has been used. This clearly shows that disrupting a design shouldn’t be freely.It should be controlled by a motive which in this case was to give a glimpse of Michael Nelson’s bags.

Conclusion

We analyzed the future of web designing and went for deep analysis of every important aspect that could possibly effect your business the most.
And while there are so many factors involved we can wrap up with a general rule; keep in mind that at the end of the day what really matters is the Providing the best User Experience.
And creating an upper level of comfort for the consumer exploring your website should be your only aim.
So we discussed everything that could make a difference to your website in 2019. And for each of these techniques there is 100% surety that they are going to be valuable for at least the next 4 years.
Thus I would personally advise you to implement these techniques as soon as you can and rise above your competition. But remember web designing is continuously moving ahead, so you need to keep striving.

It’s Your Turn Now!

I am done talking and it’s your turn now.
Got any Questions for me?
What do you think about the Web designing techniques and tactics I shared above? Let me know which technique did you find the most interesting and you’ll implement the first?
Is there anything that I missed OR you would like to add into this Post?
Either Way let me know about all this by leaving a comment below right now.
I’ll be pleased to respond to every single one of them.

Each website owner wants their business website to Impact the market strongly. And to do so your web design needs to be Engaging. Who wants a boring business website? Of course no one does.
Well, most of the people strive to get a good Website Design for their business.
To be honest, there is no Rocket Science in making an Impactful business website and it’s not that simple too. You simply need to make some Changes to your Website Design and there you go.
In this Article we’ll share with you; 5 Ways to Create an Impactful Business Website.  We’ll be going deep on every single factor that matters in your website. And I am sure if you follow these 5 tips you can definitely build a strong layout in your web design.

Add Video To Your Business Website:

We humans have only three ways of communication, Textual word, Audio and Video. And Guess what creates the most Engagement? Yes, it’s Video. A video is always considered the best way to communicate with any person online.

But why should you add a Video to your Website’s Design and how would it help?
Here’s why; have a look at the picture below, sharing some statistics about “Videos”

These stats are showing the worth of Video content by themselves.
Now it is undoubtedly clear that adding some Videos to your website design will definitely help in your Website being more effective, but the question that arises now is;
How should you put a Video to your Website?
Some of the basic things for the Video which cannot be ignored are which are;

• Audio Quality should be good.
• The Content should be “to the point” and binary.
• It should be relevant to your specific Niche.

Afterwards pay close attention to these points;

How should the Video be for Your Business Website?

Length:

The Length shouldn’t be too long. The attention span of an average visitor on your website is very short. Yes, your Video will make your user attentive for some time and it may generate some curiosity in him but it won’t last too long.
The average recommended length for this Video is no more than 1.5 minute. Try to cover everything within that.

Story telling:

You are using this Video on your website to tell a story to your visitor. Most of the time, it’s made for the Intro of who you are and what you do etc. For example look at the Web page of Neil Patel Website;

In this case Neil Patel has put in the Video on his website’s homepage which tries to get the attention of the Visitor as soon as it enters the website.

Format and Optimization:

Research has shown that the Videos that get the most views and high engagement are the ones with the Square format, so make the Video in it.
And along with that also make sure that the Video is optimized for Mobiles too as the above shared infographic also shows how many views are given using a mobile phone, otherwise it will leave a really bad impression on the visitor.

Where to Add Video on Your Business Website?

A video can be added to a lot of pages on your website, and there is no certain restriction in it. But adding it to some particular pages is seen to be more effective. So you can add the Video there;

Homepage:

You can use the Video communication to tell the visitor of your website what your business is all about and what services you provide. It can be a short clip giving an Intro to the user about you and your company.
For example look at the website of UrbanSitter they have a Homepage Video and they have been doing great with it.

Particular Landing Page:
If your company has recently released a product and you want to market it on your business website, or you simply want your visitors to sign up for your service, use a Video on that landing page
Just like the Path.com did this for their landing page and got great success you can do it too.

Page Background:

Another creative way of using the Video is putting it in the background of any page. This trend has been considered a very innovative thought and is believed to uplift the visitor’s engagement.

UrbandSitters is again a good example of a business website to mention here.

Do Your Business Website Navigation:

What is meant by it?

Navigation in the website design is just supposed to be some sort of guideline to the visitor. It’s the quality in the design which helps the visitor jumping from one page to another, easily. It basically means how the Website’s Menu and bar should be structured.
Let’s have a look at how Navigation is helpful and how should it be done.

How to get Website Navigation for Your Business Website:

Navigational Format:

Website Navigation is not very complicated to understand. Just make sure you are designing the Menu correctly. The sections of your website should be structured carefully.
Try to make the Website simple and well organized at the same time. A simple design for it can be this

Most of the time this format is being followed and following this format won’t be a bad Idea.

Follow the Conventional Navigation style:

For your business website, don’t try to re-invent the Navigation style. When the whole market is following one path your user won’t like some level of differentiation in the design. So what’s the example of a good navigation style? Jcrew.com is really good from a Navigational standpoint today.

It’s because they are following the conventional style of the Big Categorizing Drop down menu that is being used by most of the big brands in their business website like Nike.com too.

Don’t Go out of the Line;

Just like said before don’t try to put a new and really different format of Navigation in front of the user. In the Previous heading I shared the current Navigational style of J.crew but here is what Jcrew.com used to look like before;

This Design was really confusing for the visitor. Because there’s too much text here and there on the web page its confusing for the Visitor.
However if you have a different type of Website and offers something unique you may want to change the course a little bit. But it needs to be creative in a way and shouldn’t let the visitor lose his way.

Link Logo to Homepage on your Business Website:

Although this practice is not applied that much but it do matter. Most of the visitor feels comfortable clicking the Logo of your business website to reach homepage.
And if the Logo is not linked to the Homepage it will create some disappointment for the user.

Show the Visitor his Presence on Website:

Get the Highlighted menu treatment on your website. Make sure on the Menu your visitor gets to know easily which page he is on at the moment. You can highlight that particular page by any method. Have a look at the following example

This feature makes the user feel that your website design is giving him directions to explore.

How is it Helpful for Your Business Website?

It helps him getting the visitor to view more than just one particular page.  Your business website will definitely be in loss if it’s lacking Navigation, as it will make your visitor feel lost. What exactly it helps in are a few things;

Increase Visiting Duration on the Website:

When any consumer visits your business website, only a navigable layout can keep him engaged. Due to this continuous stream of Information we are getting through the Internet, the attention span of human beings is shortening really quickly;

These Statistics shared by Venturebeat.com are really astonishing to give a point.
Think by yourself, when we humans have an attention span less than a Gold fish, would we like an unstructured layout of any website and stay there to search what we were looking for? Of course not.
So keep your website navigation on point to keep the user engaged.

Highers Conversion Rate on Website:

A business website with Navigation always gives a good Conversion rate in return. Navigation system allows the visitor to approach what he’s searching for easily. And when the user is provided an easy path to his destination his chances of buying the product goes higher.
Just like Readyartwork.com shared the way to a Purchase can be made as simple as Maderaw;
First he would search for Food

Afterwards his particular choice, “Raw Honey” here

And here is where he ads it to the Cart.
It is reported that around 50% of online sales are lost just because of poor Navigation in the business websites.
A Navigable road to a product or a page will automatically raise the sales and conversions on your website.

Lowers Bounce Rate on your Website:

This point is somehow the same as the first. Good Navigation in your business website will help decreasing the Bounce rates. And the reason behind it is simple;
An easy road path to the right information will make the visitor engaged and will thus decrease the bounce rate.
And on the other hand if the website is poor at Navigation the Bounce rate will increase drastically. And let me remind you that an increase in your website’s bounce rate will affect SEO and Traffic badly.

ALSO READ: 7 Reasons Why Your Business Needs a Website Badly

Use Human Face Images on Your Business Website:

Facial Images are always a great way of creating the user engagement. Human beings connect to each other and the content that has some humanly effect in it would do too. And it’s a Proven fact now that Images with human faces on websites do work better. Look at this heat test below;
You can clearly see that the part with human faces got the user to Read more thoroughly. While on the textual side, the user didn’t even move out of the headings
Images are for sure the best way to consume Information but when you have Human beings portraying that information it’s fabulous.

How Human Face Images Help Your Business Website?

Using the Facial Images of People can help your business website in the following ways;

Grabs Visitor’s Attention Instantly:

Facial images will grab the attention of the visitor as soon as he enters your business website. In fact a research has actually proved that this isn’t just a theory. Have a look at this picture below;

You can see that here the brand has used such an amazing picture on the page. Pictures like this have a great percentage of catching the visitor’s attention in the first sight. You can use this trick to convey a powerful message to the visitor as soon as he visits your business website.
Your user will be much more engaged seeing that facial image than he would do seeing text.

Expressions can Convey a Powerful message:

The key with using human being images are the Expressions. Human beings get attracted to other human beings emotionally. Many brands use this technique to contact and convey a message to the visitor when he sees the Picture.
So George Clooney’s expression is urging you to have this cup of coffee. This is an example of how human faces can be persuasive.
So for your business website you can communicate with your visitor through the expressions on the model’s face in the image.

Builds trust in the Visitor’s mind:

As said before, People don’t connect with businesses or websites, they connect with other people. And this humanly connection between your visitor and the image on your Website Page will build trust in your visitor’s mind. For example just look at this Website Page below;

Many Researches and Studies have shown that using these kinds of Images on your Business Website will help the Visitor in trusting your website more. Some more examples of this are;

How to Use Human Face Images Effectively on Your Business Website?

Focus on Eyes:

Eyes are the most attractive body part in humans. From a Physiological aspect Eyes are really valuable when it comes to making the Image effective. Eyes work like a Machine and gain your attention with the first sight.

Even when you visit a website by yourself and see a face on the webpage, you attention is dragged to his/her Eyes automatically.
Use this trick to make a Strong influence on the visitor’s mind.

Use More Realistic Images on your Website:

Always try to use the Images which are genuine. Don’t ever try to put some Stock Photos because your visitor will easily detect them. People make this mistake a lot. For example they would use these kind of Images;
While they should’ve used these kind of Images Instead;

Those Stock Photos may seem more Professional but they seem unrealistic too. And those odd kind of photos make your visitor to lose trust on you. When you start showing your company’s true culture to your user, you start seeing them engaged.

Give Directions through Images:

Make sure your Images are used in a way that they direct the user to some useful information. For example look at some of the Webpages below;


These Webpages are using these Images to direct you somewhere. In Steve Krug’s book “Don’t Make Me Think” he states that “we don’t read pages. We scan them” while elaborating more on this he said that we humans have learnt that we don’t need to read everything.
So what you need to do is to give your user a direction to follow for more information and that’s it.

Don’t Make Images Complicated;

It doesn’t matter which page are you putting an Image on don’t ever try to use some kind of illusion creating photos. While most of the designers would think it would be creative, I’ll say it will be an extremely bad Idea.
For example have a look at this Page;

Yes, it was an Illusional Image. Now think again what happened there. You were so caught up with the Image that you didn’t notice anything further. This happens because designers are valuing the creativity of that Image too much and that’s killing the Value of your Website.
So try to add simple yet engaging Images on the Page instead.

Get Better Branding on Your Business Website.

I am sure I don’t need to tell you why branding is important for any business. We all can agree that a Business without Branding and Marketing wouldn’t survive.
Branding is always believed to be the biggest aspect for any business. For example do anyone of us would buy “Nike” Sneakers just because we were targeted on some Ads Campaign? No, we buy them because “Nike” has built their brand’s worth in the consumer’s eye.
So if you can showcase your brand’s true Identity to the user, you can easily make them connected with you. But when it comes to Website Design, Branding can get very complicated, because of the continuously changing trends.
So here are my Top 5 Tips for better branding of your business website;

Build a Brand Supporting Website Design:

The design of your business website presents your business to the consumer. So the overall design is the most important for branding. Thus to read ahead you must read 7 Untold Secrets of Better Branding through Web design.

Distribute Information over Webpages Specifically:

Be specific when it comes to content. Try to make different sections in your design and allow the user to enter in the right section depending on what information is he looking for. A research has shown that a Visitor is much more likely to visit again if he found your content distribution neat and clean on your business website.

Thus what you need to do is to make different sections/Pages for each type of content so that the user could easily get access to what he is finding.

Make Contact Information Easily Accessible:

According to many researches it has been proved that around 63% People will trust a Business more, if their Contact Information is properly mentioned. So make sure that your website is doing all what it takes to make the Contact Information easy to access. And it means more than Just a “Contact Us” Page. For example look at our website;
As you can see we have mentioned the Contact information on the even on the Home Page of the website. And moreover we mentioned our contact information too which isn’t a common practice by most of the businesses. This act of us put us close to the consumer and that’s what we all need.

Give a Specific and Strong Call to Action:

Every business has some intention with their website. Some kind of goal they want to achieve. Some want their visitor to sign up, some want them to buy their product, some want them to read, and some want them to hire them. So make it clear to your user what do you expect them to do.

Telling your visitor to do something specific is not going to hurt anything on your website. Just to be more specific and direct when it comes to giving them the Call to Act.
ALSO READ: 7 Stunning Qualities That Make an Expert Web Developer

Follow The KISS Rule on Your Business Website:

“KISS” is an acronym that stands for “Keep it simple, stupid”. This rule was developed in 1960 by U.S Navy. What KISS Rule states is that “every system works best when it’s kept simple rather than made complicated”. And that’s the rule you need to follow in the design of your Business Website too.
Just make it simple, don’t complicate things. A lot of Web developers make complex designs which perform badly.

How would a Simple Design help for Your Business Website?

A simple design for your business website can be really beneficial. Here’s how;

Easy to Scan:

Just as said before, we humans don’t read pages, we scan them. So keeping your website simple in design will help the user getting each aspect understood easily. A lot of business webpages make the mistake of putting a lot of information on a single page which in return confuses the visitor. For example your website should be more like this;

And shouldn’t be like this;

Because such a page create problems for the user to focus on one thing at a time and it affects usability.

Less Time to Load:

Simple website pages load a lot faster than complex ones. And let me remind you that your visitor don’t have time to wait for your slow loading website. You will be stunned to know how fast your website loading should be, because otherwise the visitor will simply just bounce back.
So try to keep you’re the Webpage of your Business website as simple as you can, because the higher the bounce rate would be, the badly it would affect your Search engine rankings.

More Conversions:

Its not something a lot of developers know about. A simple and clean website design will have much higher conversion rates than a complicated one. Sometimes being complicated means the design is simply out of date. For example look at Skinnyties.com they increased their conversions when they redesigned their website.
To be precise Skinnyties.com reportedly got an increase of 13% when they had this development to their website design.

What Makes a Simple Business Website Design?

We looked at its benefits now let’s have a look at how can you get a simple design for your business website;

Use White Spaces in the Design:

Using white spaces in your website design can be really helpful when it comes to creating a simple design. White spaces are great for making the user focus on something particularly. This trick makes the user feel comfortable while consuming information on the page

Moreover having white spaces arranged wisely also help you to highlight the area you want to highlight.
This is the place where Apple always wins. Apple.com always has used white spaces to promote some of their particular product more in the user’s eye. Just the way they did it for Apples watches.

And they also used this tactic for IPhone X, with this web design;

Using white space helped them making the user focus more on that particular Item which they were trying to promote.

Follow the Z-Pattern:

In researches it has been seen that most of Users follow the Z-Pattern when it comes to scanning or consuming content on the web page. The Z-Pattern is actually the direction user moves on your website with his eyes.

And your website design should be something that could correspond to that Z-Pattern. So your website design would look somewhat like this;
All you need to do is to make sure that your web design is have content on it arranged in a way that it leads your visitor to follow up in a Z shape pattern.
This pattern has been believed to be the most engagement creating pattern. A lot marketers and web developers always design their website according to it.
An Example of a Business Website following this Pattern is;

Stick to some Particular Type Faces:

Choose particular typefaces for your business website and stick to it. Being specific with typefaces is really helpful in getting your user involved with your content. The reason is that the particular typeface will soon become a part of your brand and the user will start correlating your brand with that typeface. For example have a look at the Neilpatel.com

Neil’s website is a great example of how wisely someone can use Typefaces in branding.
Continuously showing your user the particular type faces in your content will make the web design more credible and professional looking.

Choose some theme Colors:

Colors on your website can set a standard for your brand.  Just stick to a particular set of colors and use it as a theme. What a lot of People do wrong is that they try to use many colors on the design which ultimately leads to making the design Flop.
Just as the above design have many colors but it’s nothing to be proud of. You don’t need to create a Rainbow on your business website.
Checkout how Brian Dean’s Backlinko.com has set a tone of color;
Just as he has a Greenish Main theme for the Website design, he also has a particular Reddish Color for the Buttons on the Website. If you check out Backlinko.com you would see he didn’t used any other color to highlight any button more.
This tactic is great because in this way the user will keep those colors in mind as your brand’s authority. This is the same thing you see on Codeivo.com too.

Our website has Dark Grayish and Green colors in its design.

Conclusion:

One important thing to mention here is that don’t think all what I shared here are some temporary hacks. All these tactics and strategies ensure long term positive effect on your business website.
None of these features will lose their worth in the next 7-8 years. But will continue to matter even more and more.

Personal Advice:

Being a part of a Web development company and a digital marketer too I can say that although all these things are the ultimate hacks you need for your business website to grow it, but still none of them would be useful until you execute on them.
 

It’s Your Turn Now!

I have tried covering each topic going as deep as I could. This list obviously isn’t all you need to focus on to get your Business Website impactful, but it has covered the most important factors.
Now it’s your turn to respond to it. How do you feel about this post? What feature did you found the most interesting? Which feature will you add up first?
Will you focus on adding Videos to your website design, or you’ll be more concerned about getting more engagement by using Human Faced Images?
Either way, do leave a comment down below. I will respond to each single one of them.

If you are planning to hire a web developer for your business/personal brand website, or if you are an aspiring web developer who has recently jumped into this field and want to make a big name out of this market, than this article is definitely going to help you a lot.
Let me be clear about one thing, Web development isn’t just about coding, there’s a lot more to it.
Yes you may be called a “Web Developer” if you know how to develop websites and if you have some basic skills this field requires, you may even get some clients too but you will never achieve that level of excellence that you would if you go deeper.
Flexibility in Developing:
Each web developer has a certain skill set that map to one or more particular languages. But you have to understand that when you are working on a website you may need to show some flexibility. By using the word Flexibility I mean you should not stuck to one or some limited languages and widen your code using different languages that could get you some effective results.A good web developer will always understands how most of the things in developing need some additional cohesive work and will always look forward to put them into function the right way.
Self-Management:
Here is where a lot of developer makes mistakes they expect their client to give them information regarding the project but instead of asking what you want to happen, they always indirectly ask how is it going to be done?  For example let’s say the Client asked to get him a design that could get his conversion rates to increase little bit.
Now if you have gathered enough information regarding his objective, you should do everything afterwards on your own. It’s your job to understand and know about what features do increase the conversion rates and your client don’t need to get you all the information.
This factor of ‘Not knowing the Stuff properly’ leads to higher level of Client’s unsatisfaction.

Communication Skills:
The Developer should have great communication skills and here I don’t mean the Language but the way he communicate and interacts with the clients. The Developers which succeed in making a bond with their clients through their way of communicating to them are incredible. Some of the tips for better communication with the clients are:

• Don’t be afraid to ask questions
• Hold Virtual team meetings
• Try to follow up in writing
• Keep them updated

Communication is no doubt one of the most important factors no matter which ever field you belong to and if it’s about the web design of a brand, it’s the thing which works as the base for every other thing.  If you could impress the client with your communication skills he will definitely get back to you.

Also Read: How to become an Expert in Branding with Web Design
Being on Time:
The time punctuality is surely not a debate, we all can agree that for a good web developer with all his abilities and technical skills he needs to be aware of the fact that the client has given him some time limitation to complete his task and if he don’t it’s his fault. But here one thing that all the professional web developers can learn is how those being late with their project delivery can affect their business. Just look at the Stats below ;

The stats says it all, when a customer/client get his project late than what was decided, his chances of coming back to the same  buyer goes down drastically. Let me tell you one of my own examples, when I use to own an online Jewelry business.
Once when I had to get a ring made for a customer and the person who I gave this Job built it the most beautiful anyone could ever do and also was great in his dealing. But he delivered us 7 days late and we never went back to him again EVER. I guess this little story tells us everything.
Knowing the Market Trends:
The market of web design changes every day, things happen every day, and people respond to it differently every day. A good developer will need to stay up to date. He should know about the latest trends of his industry and should be aware of where his field is heading too. It’s not that difficult to maintain and requires no 6^th sense.  Here’s some ways how can you stay updated in any industry;

When the Client finds out that the developer he has hired knows about his market he feels relaxed and this thing builds trust.
“Experts of any field are those people who are able to predict the near future of that industry by understanding the pattern of the current situation”
 Follows the Client:
If your client has hired you for the web development of his website, he’ll surely have some goal in his mind that he wants to achieve but can’t be done with the previous layout of his website. So it’s your job to get it done for him. And how you can do that? By following his guidelines about what he wants, and adding them with your skill set. You need to listen to your client more and more. You should have meetings with him, talk to him, discuss the project and go deep into his requirement.

A good developer will always try to gather as much information as he can and evaluate that information to understand properly what is the thing that his client is expecting from him. When your client has asked you that he want some design that could help him collecting Emails then your responsibility is not just to create a landing page and a traffic source but to be creative that how can you make the people to engage enough that they do subscribe.
So listen to what is the Goal the Client have in mind and then think of what is the most effective way to achieve it?

 Accepts the Flaws:
It’s simply a market rule that whoever guy seems to be more honest the market goes to him. And the same rule applies in Web developing. One quality of an excellent web developer is that he always works responsibly. We all have witnessed those rude and arrogant developers which never accept their mistake, or even if they aren’t rude/arrogant they at least always make lame excuses for their faults. And that really leaves a bad impression on the client.
To be a good developer you need to develop this quality of accepting your mistakes or faults seriously and face your client in an apologetic manner, if you have to, this makes the client think that the next person is sincere with his work and this was just an unintentional mistake.

Personal Advice:

• We are done with what matters technically and the factors which when you follow help you get more Clients with more Satisfaction, but along with all these I can advise you some other tips too.
• As being a part of a Web Developing agency I know very well what get the client satisfied and what brings him back with more business for you, that’s just one word, “Care”.
• Care about what your clients goals are, what he expects from you what he is looking for, what is the perfect solution for his problem and that’s it.
• It’s a people’s world without getting things more complicated understand one simple fact if you’ll show them your sincerity and honesty towards their work they will never let you down, it’s just human’s nature.